Advertising Appeals Essay Example

Advertising Appeals Essay Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them. The message conveyed through advertising appeals influences the purchasing decisions of consumers. Keep on reading to know the various different types of advertising appeals that can be seen in the media today. By Ashwini Ambekar | Friday, January 09, 2009 The most basic of human needs is the need for food, clothing and shelter. Special need for these necessities cannot be created with advertising. However there are certain other products that provide comfort in life and advertising aims to generate demand for these products. Advertising uses appeals as a way of persuading people to buy certain products. Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products. Advertising agencies and companies use different types of advertising appeals to influence the purchasing decisions of people. The most important types of advertising appeals include emotional and rational appeals. Emotional appeals are often effective for the youth while rational appeals work well for products directed towards the older generation. Here are just some of the various different kinds of advertising appeals seen in the media today: Emotional Appeal An emotional appeal is related to an individual’s psychological and social needs for purchasing certain products and services. Many consumers are emotionally motivated or driven to make certain purchases. Advertisers aim to cash in on the emotional appeal and this works particularly well where there is not much difference between multiple product brands and its offerings. We will write a custom essay sample on Advertising Appeals specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Advertising Appeals specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Advertising Appeals specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Emotional appeal includes personal and social aspects. 1. Personal Appeal Some personal emotions that can drive individuals to purchase products include safety, fear, love, humor, joy, happiness, sentiment, stimulation, pride, self esteem, pleasure, comfort, ambition, nostalgia etc. 2. Social Appeal Social factors cause people to make purchases and include such aspects as recognition, respect, involvement, affiliation, rejection, acceptance, status and approval. 3. Fear Appeal Fear is also an important factor that can have incredible influence on individuals. Fear is often used to good effect in advertising and marketing campaigns of beauty and health products including insurance. Advertising experts indicate that using moderate levels of fear in advertising can prove to be effective. Humor Appeal Humor is an element that is used in around 30% of the advertisements. Humor can be an excellent tool to catch the viewer’s attention and help in achieving instant recall which can work well for the sale of the product. Humor can be used effectively when it is related to some benefit that the customer can derive without which the joke might overpower the message. Sex Appeal Sex and nudity have always sold well. Sexuality, sexual suggestiveness, over sexuality or sensuality raises curiosity of the audience and can result in strong feelings about the advertisement. It can also result in the product appearing interesting. However use of sex in types of advertising appeals can have a boomerang effect if it is not used carefully. It can interfere with the actual message of the advertisement and purpose of the product and can also cause low brand recall. If this is used then it should be an integral part of the product and should not seem vulgar. The shift should be towards sensuality. Music Appeal Music can be used as types of advertising appeals as it has a certain intrinsic value and can help in increasing the persuasiveness of the advertisement. It can also help capture attention and increase customer recall. Scarcity Appeal Scarcity appeals are based on limited supplies or limited time period for purchase of products and are often used while employing promotional tools including sweepstakes, contests etc. Rational Appeal Rational appeals as the name suggests aims to focus on the individual’s functional, utilitarian or practical needs for particular products and services. Such appeals emphasize the characteristics and features of the product and the service and how it would be beneficial to own or use the particular brand. Print media is particularly well suited for rational appeals and is often used with good success. It is also suited for business to business advertisers and for products that are complex and that need high degree of attention and involvement. Masculine Feminine Appeal Used in cosmetic or beauty products and also clothing. This type of appeal aims at creating the impression of the perfect person. The message is that the product will infuse the perfection or the stated qualities in you. Brand Appeal This appeal is directed towards people who are brand conscious and wish to choose particular products to make a brand statement. Snob Appeal This appeal is directed towards creating feeling of desire or envy for products that are termed top of the line or that have considerable qualities of luxury, elegance associated with them. Adventure Appeal This appeal is directed towards giving the impression that purchasing a product will change the individual’s life radically and fill it with fun, adventure and action. Less than Perfect Appeal Advertisements often try to influence people to make certain purchases by pointing out their inadequacies or making them feel less perfect and more dissatisfied with their present condition. These types of advertising appeals are used in cosmetic and health industries. Romance Appeal These advertisements display the attraction between the sexes. The appeal is used to signify that buying certain products will have   a positive impact on the opposite sex and improve your romantic or love life. Fragrances, utomobiles and other products use these types of advertising appeals Emotional Words/Sensitivity Appeal These advertisements are used to drive at and influence the sensitivities of consumers. Youth Appeal Advertisements that reflect youth giving aspects or ingredients of products use these types of appeals. Cosmetic products in particular make use of these appeals. Endorsement Celebrities and well known personalities often endorse certain products and their pitching can help drive the sales. Play on Words Advertisements also make effective use of catch phrases to convey the message. Such appeals help in brand recognition and recall and can be quite popular with the youth in particular. Statistics Advertisements also use statistics and figures to display aspects of the product and its popularity in particular. Plain Appeal These advertisements use every day aspects of life and appeal to ordinary people regarding the use of a product or service. Bandwagon Appeal This type of advertising appeal is meant to signify that since everybody is doing something you should be a part of the crowd as well. It appeals towards the popularity aspect or coolness aspect of a person using a particular product or service.

Basic Computer construction essays

Basic Computer construction essays This report will tell you the 10 basic steps to constructing a high powered home computer in under 2 hours. Most people believe that you have to be a rocket scientist to build a computer. YOU DONT! It is very easy. The first thing you will need to do, is get the parts. MOtherboard, Processor, Video card, SOund card, DVD, CD-ROM, Monitor, RAM (SD-RAM) Case, speakers, DVD-EncoderCard, etc.. The next thing you will have to do, is set the jumpers on your motherboard, What this does, is set the amount of electricity that the motherboard will send to the CPU (processor). Different CPU's use different amounts of voltage. The newer CPU's use even less voltage. Most of the jumper setting's you will need are listed in the owners manual for the motherboard, or can be obtained from the dealer. Some motherboards dont even need to have the jumpers set, ITs done electronicly. These are called jumperless motherboard's. It will say weather or not it is a jumperless motherboard on the box or in the manual. Then the next thing you will need to do is install the CPU, By locating the ZIF socket. It is beije and square. It just drops into place and then all you have to do is flip the lever on the side and thats done. The next step, is installing the ram, The ram is usually 168 pin long, and will only fit into one slot ( out of 3 or 4 possible ) on the board. It will only go in one way so their is no putting it in backward. Then after you install the ram, you have to place the motherboard inside the case. Then after you mount it in the case, you can go ahead and install the video card. TOdays video cards use what is called an AGP port (Advanced Graphics Port) After you slide it in, you have to screw it down. Then you can go and install all your other cards, (sound card, modem, DVD-Encoder card, etc...) Then you have to install your hard drive and soundcard, YOu will first have to take out t...

Enacting a Corporation in the State of Florida Research Paper

Enacting a Corporation in the State of Florida - Research Paper Example These laws are intended to cater for the needs of the people and constitution of Florida. After graduating from college, starting a business corporation would be a great idea to earn a clean living. This essay will discuss the procedures and requirements one is supposed to abide by when enacting a corporation in the state of Florida after graduating from college. As a new investor, it is essential to know the types of corporations allowed in Florida. One type includes a general profit corporation which is owned by stockholders. Another type is Close Florida Corporation which is limited to between 30 and 50 stockholders. The director of the close corporation is required to offer shares to existing stockholders before selling them to new ones. Another type of corporation is a Florida limited liability company, a form of business structure from Latin America and Europe. There are many business opportunities for fresh college graduates. Starting a lucrative business is one such opportuni ty that many college graduates can venture into. Many fresh college graduates have brilliant business ideas. However, these ideas only materialize for the few who are willing to endure the strain that come with initiating a new business (Strauss, 2003). Starting a new corporation requires some information to be created about the business venture. The first and most prominent is the name of the corporation. A name can either be inviting or repelling to potential clients (Strauss, 2003). The name of a corporation needs to be unique and not in use by any other registered body. The name of a corporation uniquely identifies and differentiates it from many other businesses that already exist. ‘Newline Corporation’ has been chosen as the most suitable name for the business that is being set up in Florida. This is because the name is not in use by any other business and it signifies a new development that is coming up in an already existing industry (Barnet & Ronald, 1974). The next step is to create a filing receipt system. This allows constant follow up of any purchases or payments that have been made. It also creates accountability in the use of capital and resources (Kamoroff, 2000). Knowing the amount of money that has been spent at each stage and on what enables an individual to plan for the remaining tasks. It can also be helpful in time management and in evaluating the progress made in starting up the business. A filing receipt system can be used to determine if it is in line with the specification on when the corporation should be up and running (Beerel, 1993). A filing system enables an individual to easily retrieve information whenever it is required. The filing system consists of both manual and automated systems that are labeled under the month and years of their receivership. The most current files should be put at the top. It is crucial to keep a record of the receipts due to tax purposes. Some kinds of receipts that will need to be kept sa fe include unpaid invoices, business receipts, vender statements and client product receipts (Beerel, 1993). At the end of each year, the receipts need to be purged and filed with taxes. An article of incorporation is sometimes referred to as a certificate of incorporation. It must fulfill information as permitted by set laws. A form is required to be filled and filed by the secretary of state (Corporations in General, 1964). This form includes information about the name of